In the first of our 4 part series on creating an impactful direct mail campaign, we’ll tackle the first 2 steps: Demographic research and personalizing the campaign. There steps go hand-in-hand with one another. Without data-driven campaigning, you’ll find that your best efforts fall flat, and if you don’t customize your campaign to the needs [...]
Creating Coupons That Don't Lose Money Using coupons for your business can seem counter-intuitive. How can giving customers a way to save money bring in more business for you? Dollars & Sense wants to show you how. The simple philosophy behind a coupon is that customers will visit your business to obtain the deal, then [...]
It can be a hard concept to imagine — giving customers merchandise for reduced prices hardly seems like the best way to pull in hefty profits. Yet, coupons are a major part of sales for nearly every company imaginable. There are entire television shows exclusively focused on couponing. Why is this phenomenon so popular with [...]
Advertising can seem a costly measure that may or may not pay out in the future. Often, it takes creativity, time, and capital to create an ad campaign that pays dividends in the future. So, you may be asking if advertising works — allow us to convince you why advertising works: You Can Target Your [...]
