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Creating an Impactful Direct Mail Campaign: Part 1

In the first of our 4 part series on creating an impactful direct mail campaign, we’ll tackle the first 2 steps: Demographic research and personalizing the campaign. There steps go hand-in-hand with one another. Without data-driven campaigning, you’ll find that your best efforts fall flat, and if you don’t customize your campaign to the needs [...]

Print Advertising is Here to Stay

According to a 2015 article published in the New York Times, despite the spike of eBook popularity upwards of 1260% between 2008 and 2010, the field has experienced a turn in the tides recently. While digital books accounted for about 30% of sales prior to 2015, the beginning of that year saw a 10% decrease [...]

By |2020-01-07T15:42:05-06:00June 26th, 2017|Print Advertising|

Digital vs Print Advertising: Print is King!

We’ve touched on many reasons why print advertising is still as important as ever, even in the age where digital marketing seems to be the primary concern. No matter how excellent your banner ad looks or how many shares a post gets on Facebook, though, print marketing remains one of the most lucrative and pervasive [...]

By |2020-01-07T15:42:06-06:00April 15th, 2017|Print Advertising|

Does Direct Mail Advertising Work?

The resounding answer to that question is yes. Though it seems old fashioned to send fliers out in the mail or include print ads in the newspaper, a survey conducted by Eleventy Marketing Group found that 42% of people read or scan their direct mail advertisements. What does that mean for advertisers? Maybe old-fashioned direct [...]

By |2020-01-07T15:42:06-06:00March 2nd, 2017|Direct Mail Advertising, Print Advertising|