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Creating an Impactful Direct Mail Campaign: Part 1

In the first of our 4 part series on creating an impactful direct mail campaign, we’ll tackle the first 2 steps: Demographic research and personalizing the campaign. There steps go hand-in-hand with one another. Without data-driven campaigning, you’ll find that your best efforts fall flat, and if you don’t customize your campaign to the needs [...]

Ineffective Marketing: 5 Mistakes to Avoid in Ad Campaigns

We’ve all heard that there’s no such thing as bad press, but ask any advertising specialist and they will tell you that is an incorrect notion. Your public face determines if you do or do not sell product, so it pays to be careful when composing an ad campaign. The risque can become lewd and [...]

By |2020-01-07T15:42:05-06:00June 5th, 2017|Marketing Tips|