Monthly Archives: June 2017

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Print Advertising is Here to Stay

According to a 2015 article published in the New York Times, despite the spike of eBook popularity upwards of 1260% between 2008 and 2010, the field has experienced a turn in the tides recently. While digital books accounted for about 30% of sales prior to 2015, the beginning of that year saw a 10% decrease [...]

By |2020-01-07T15:42:05-06:00June 26th, 2017|Print Advertising|

Ineffective Marketing: 5 Mistakes to Avoid in Ad Campaigns

We’ve all heard that there’s no such thing as bad press, but ask any advertising specialist and they will tell you that is an incorrect notion. Your public face determines if you do or do not sell product, so it pays to be careful when composing an ad campaign. The risque can become lewd and [...]

By |2020-01-07T15:42:05-06:00June 5th, 2017|Marketing Tips|