Monthly Archives: March 2017

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The Importance of Catalogs in Direct Mail Advertising

With the increase in media bombardment, through emails, advertisements, and phone calls, it can be easy for potential clients and customers to feel overwhelmed. Direct mail plays a key role in increasing returns on advertising investments, as they provide a tactile, sensory experience. When much of the advertising that customers are experiencing is intangible, providing [...]

By |2020-01-07T15:42:06-06:00March 7th, 2017|Direct Mail Advertising|

Does Direct Mail Advertising Work?

The resounding answer to that question is yes. Though it seems old fashioned to send fliers out in the mail or include print ads in the newspaper, a survey conducted by Eleventy Marketing Group found that 42% of people read or scan their direct mail advertisements. What does that mean for advertisers? Maybe old-fashioned direct [...]

By |2020-01-07T15:42:06-06:00March 2nd, 2017|Direct Mail Advertising, Print Advertising|